Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos

Packaging Materials
Return to: PKBR Home | Packaging Materials

Federal-Mogul Motorparts' National brand launches new product packaging across North America

Published 09 May 2018

Federal-Mogul Motorparts' National brand, provider of premium sealing solutions, is introducing new packaging for its product line, including wheel end and drivetrain seals, bearings, hubcaps, axle flange gaskets, unitized pinion seals and redi-sleeves.

The new trade dress is designed to leverage the recognizable red color of the National logo and features iconographic design to reflect each of the products contained inside.  (National Gold-Series wheel-end seals will feature gold coloring with the same design elements of the rest of the product line.) 

Service providers and distributors throughout the United States, Canada and Mexico should expect to see these new designs throughout 2018.

"Since 1942, National has long been associated with delivering high-quality sealing products to customers without compromise, and we felt that the time was right to refresh and modernize the brand," said Daniel Leo, commercial vehicle brand manager, Marketing, Federal-Mogul Motorparts.  "The new red and gold trade dress will differentiate National products from others on the market."

Federal-Mogul LLC is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets.

 The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.

Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.

Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components.

Federal-Mogul LLC is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.

Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.

Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components.

Source: Company Press Release